Although I’m pro shooting in RAW, I do accept that not everybody feels comfortable shooting RAW images and doesn’t have or want to spend the time processing their RAW images.
Many of us therefore shoot in JPEG, even some pros. JPEG shooting is popular amongst sports photographers as this gives you many more frames when shooting in burst mode. Don’t mean to brag but my Canon 7D shoots 8 frames per second and with the latest firmware v2.0 can shoot continuously 25 RAW images but if shooting JPEG it can go for 130 images before the buffer fills up and the frames per second slows down. This is only due to the buffer on the camera where image data is written temporarily before being saved on the memory card.
One of the disadvantages though is when you shoot JPEG the White Balance information is embedded in the JPEG so you don’t have the luxury as RAW shooter do to change the white balance to Daylight, Cloudy, Tungsten etc.
In JPEG you can only change the value sliders for White Balance and Tint.
This is where Lightroom presets can help you, create a preset for each White Balance available to RAW Images from the Develop Module and you are set to go for JPEGs as well. Now when you have a JPEG image you can simply select a Preset you created to get that exact White Balance as RAW shooters have access to.
A bonus advantage that this gives you is that you can preview the result in Navigator window now when you hover over the preset. Now this is something even RAW shooters can’t do unless they have these presets. Oops said too much!!!
To make it easy for you I’ve done the work so you can simply download these ready made Presets for Lightroom 4 and 5.